When Sage awarded Gravity their digital advertising business, it was the largest global client the agency had ever pitched for and won. At the time, Sage did not have any formal digital production documents for creative teams to reference. The creation of the production guidelines ensured that a large volume of digital collateral could be produced consistently on brand while avoiding an increase in additional human resource and overheads.
These guidelines are intended to provide a consistent framework for the production process, as well as a set of instructions for effective execution. The purpose of these guidelines is to ensure quality and efficiency in the production process by providing clear instruction on how to maintain tone and visual consistently across any environment.
These guidelines are a living document and will continue to evolve as Sage grows. Gravity will continue to update these guides as digital production processes are refined. The design language was shaped to meet Sage’s brand principals, while ensuring that collateral was produced efficiently within a small team.
These guidelines are a living document and will continue to evolve as Sage grows. Gravity will continue to update these guides as digital production processes are refined. The design language was shaped to meet Sage’s brand principals, while ensuring that collateral was produced efficiently within a small team.
PRODUCTION LEAD · BRAND GUARDIANSHIP · GRAVITY GLOBAL
