Life Moments by BlackRock was one of the more complex digital campaigns to localise. The display unit masters contained many variable elements, all of which require alteration depending on which market the ads are targeting.
Alex Greaves, Bridge Fazio and I were tasked to rebuild an existing set of master assets, while creating a more efficient production pipeline. The new pipeline uses unified ‘linked’ components, and custom written automation scripts to reduce production time by up to 50%.
DIGITAL PRODUCTION · OGILVY
