During my first two years at TAG Worldwide, I worked within a small team to produce digital campaigns for a variety different luxury brands. I was then asked to help build a dedicated digital production team for Burberry of London.
Burberry digital campaigns are produced using extremely specific production guides. The level of detail within these guides ensures that any design or development team localising Burberry creative will produce collateral that aligns perfectly with their brand.
I spent the next 18 months working exclusively as a brand guardian for Burberry’s seasonal campaigns. Producing collateral for this global luxury brand gave me the technical foundation for all future digital collateral I produce to this day.
PRODUCTION LEAD · BRAND GUARDIANSHIP · TAG WORLDWIDE
