Embraer’s goal was to establish a cohesive and engaging presence within their industry. One that demonstrates the company’s forward-thinking perspective and commitment to sustainability. With this in mind we created a new website that serves as the sustainability hub for their commercial aviation division.
My responsibilities included designing a mobile-first experience, while working directly with the development team to produce engaging user journeys, with a focus on browser efficiency.
The initial layouts incorporated a visual language based exclusively on ultra lite weight vector graphics, icons and a dark colour palette. Combining these design elements with the developers custom framework meant we could deliver minimal processing loads, smaller page weights, and battery-friendly operations on mobile devices. In summary, the design, development, and content all focuses on the principles of energy efficiency and sustainability.
UX/UI · GRAVITY GLOBAL
