FairSquare is a car financing and sales website. Using a set of credit rating algorithms, customers can search a catalogue of lenders and dealerships to tailor the best offer regardless of their credit rating.
I was part of a small team lead by Dave Stewart over the course of 6 months. To understand each aspect of the site, we collaborating directly with stakeholders to build a series of detailed user journeys. This formed the foundation of high-level account profiles, application and purchase funnels, credit checking, sitemaps, and wireframes.
The initial front-end visual language was based closely on semantic UI design principals. This was later shaped to more closely reflect FairSquares brand personality.
UX/UI ยท GRAVITY GLOBAL
