Author: Dave Batt
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As part of a small team, I developed user journeys, funnels, sitemaps, and wireframes for FairSquare, a credit-driven car-financing platform. The project strengthened my ability to design complex, large-scale websites through close stakeholder collaboration and rigorous UX foundations.
Embraer’s Sustainability website was designed and developed to showcase their commitment to sustainability in manufacturing, jet propulsion, and logistics.
The goal was to give creatives enough slack to keep each campaign interesting, but also give designers and developers the required boundaries to build masters and templates to decrease production time.
Life Moments by BlackRock was one of the more complex digital campaigns to localise. The display unit masters contained many variable elements, all of which require alteration depending on which market the ads are targeting. The new pipeline uses unified components, and custom automation, reducing production time by up to 50%.
The creation of the production guidelines ensured that a large volume of digital collateral could be produced consistently on brand while avoiding an increase in additional human resource and overheads.
Each campaign operated under exceptionally strict brand guidelines, requiring precision, consistency, and a deep understanding of the brand’s visual language. The experience strengthened my discipline and sharpened my skills as a designer.
I designed Cairo Son’s website to reflect their dark, post-grunge sound. Combining their existing brand elements with some rough textures, bold type, and plosive layouts. The site gave fans easy access to music, merch, photography, events, and press materials.
I still remember the first time I was invited to Kieran’s house for a mid-winter gathering. I’ll never forget walking up the stairs into his living room, only to be greeted by a full length bar complete with five transitional hand-pull beer engines.
Matt Saunders is a freelance specialist systems designer for recording and production of immersive audio performances. He practices creative use, misuse and abuse of technology for artistic endeavours.
I created an illustrative visual identity for comedian Noor Razzak, translating his sharp, dark humour into a bold composition. Working closely with his clear creative vision, I shaped imagery and typography that amplified the show’s tone while keeping essential details prominent.
One of the rare occasions when a university brief tells you to create a composition without any restrictions.