CTWO · Dave Batt
Intelligent automation management that brings together robotic process automation, and workflow systems into a governed environment.
The platform is designed to help organisations improve efficiency, scale automation efforts, and maintain compliance across complex operations. The goal of this project was to redesign CTWO’s public-facing website so that it more accurately reflected the sophistication and value of the platform, while making its capabilities easier to understand for prospective customers.
Client
CTWO
Deliverables
Website Redesign
Design team
David Gyertson
Dan Jarvis
Pete Deane
Dave Batt
Challenge
The existing website did not effectively communicate what CTWO offered or how its platform worked. Key information was presented in a disjointed way, often out of sequence, which made it difficult for users to build a clear understanding of the product.
User journeys lacked structure and frequently led to confusion. There was little evidence of a considered information architecture, and the visual identity was inconsistently applied. This resulted in a fragmented experience that weakened both credibility and engagement.
The core challenge was to translate a technically complex product into a clear, structured, and accessible digital experience without oversimplifying its capabilities.
My Role
I was responsible for designing a new system of components, modules, and page layouts based on wireframes created by the agency’s user experience lead. My focus was on bringing clarity, consistency, and visual coherence to the interface, while ensuring the design supported the intended user journeys.
This involved interpreting complex platform functionality and presenting it in a way that felt intuitive and digestible for a non-technical audience, while still retaining enough depth to appeal to more informed stakeholders.
Process
The project began with a detailed review of the existing website to identify structural and visual issues. From there, I worked closely with the UX lead’s wireframes to translate low-fidelity concepts into a cohesive visual system.
I developed a flexible set of design components that could be reused across the site, ensuring consistency while allowing for variation where needed. Particular attention was given to hierarchy, spacing, and content flow so that information could be introduced progressively rather than all at once.
Complex ideas were broken down into smaller, more manageable sections using clear visual cues, structured layouts, and supporting graphics. Throughout the process, I aimed to balance clarity with visual interest, ensuring the site felt both informative and engaging.
Result
The redesigned website presents CTWO’s platform in a clear and structured way, making it significantly easier for users to understand its capabilities and value. Information is now organised around logical user journeys, guiding visitors from high-level concepts through to more detailed explanations.
The introduction of a consistent visual system has strengthened the brand’s presence and improved overall usability. The modular approach to design also provides a scalable foundation for future content and expansion.
Overall, the new site better reflects the sophistication of CTWO’s offering while delivering a more intuitive and user-focused experience.
