Reltio · Dave Batt

Reltio brand and website refresh

interaction  website  brand

Website refresh for a cloud-native data unification and master data management platform.

Reltio’s existing design language no longer reflected the speed, intelligence, and efficiency of its AI platform. Transmission’s creative team introduced updated visual assets and animation, alongside a strategy to streamline user journeys and improve how information was communicated across the site. The challenge was to implement this refreshed direction while enhancing clarity, consistency, and usability.

My Role

I was responsible for translating the new brand language into scalable, responsive web designs. This included updating existing components, modules, and layout systems to produce cohesive page designs aligned with the provided wireframes. I also created supporting product visuals, including application screen graphics and illustrations, to clearly communicate key platform functionality.

Process

The project required balancing visual transformation with technical and operational constraints. Working within an established framework, timeframe, and budget meant that much of the existing site structure and functionality needed to be retained.

As a result, the updated design approach focused on layering the new visual language onto existing components and styles, ensuring consistency while minimising disruption. Careful consideration was given to maintaining visual coherence, improving usability, and aligning all updates with the refreshed brand standards.