Cairo Son · Dave Batt

Cairo Son is a three-piece rock band based in London with an eclectic mix of musical influences and a growing fanbase.

They needed a website that could act as a central hub for fans while supporting their expansion as an independent act. The project focused on creating a visually cohesive and highly functional platform that reflected their identity and could evolve alongside them.

Client
Cairo Son Band

Deliverables
Creative Direction
Web Design
Development

Creative & Dev
Dave Batt

Challenge

The brief combined strong visual direction with practical requirements. The band needed a site that could host music, showcase photography, promote live events, sell merchandise, and provide a professional press kit. At the same time, it had to be simple enough for them to manage independently.

The visual challenge was to build around an existing logo while translating their dark, gritty sound into a digital experience. The design needed to feel authentic to the genre without becoming overly stylised or difficult to use.

My Role

I led the project from concept through to launch, covering design, build, and CMS setup. This included defining the visual direction, designing the user interface, structuring the site architecture, and developing the website in Wix. I also ensured the backend was intuitive so the band could confidently update content themselves.

Process

I established a visual language inspired by the band’s sound, using concrete textures, muted tones, and strong contrast to create a sense of depth and atmosphere. The typography was chosen to reinforce a classic alternative rock feel while maintaining clarity across the site.

The structure of the site was designed to prioritise ease of use for both visitors and the client. Each page was built manually within Wix to allow for precise layout control while keeping the content management experience straightforward.

Key features such as event listings, music downloads, media galleries, merchandise, and the press kit were integrated in a way that felt cohesive rather than fragmented. The focus throughout was on clarity, accessibility, and long-term usability.

Result

The final website provides Cairo Son with a strong and consistent digital presence that reflects their identity and supports their growth. It gives fans a single destination to engage with the band while enabling direct revenue through merchandise and promoting live events.

Crucially, the band can now manage and update the site independently, reducing ongoing costs and allowing them to stay responsive as their audience continues to grow.