O Street · Dave Batt
Trading in Craft : A Collaboration with Kieran Haslett-Moore
Kieran Haslett-Moore is an award winning brewer who has also judged signature beers from established and entry-level New Zealand breweries. His career began with South Star Brewing in 2012, with that brand evolving into North End when he went into business with Todd Cameron in Waikanae, New Zealand. However, I’m one of the lucky few that knew him at the inflection point, the genesis days of O·Street Brewing Company.
Client
Kieran Haslett-Moore
Delivereables
Branding
Can Wrappers
Menus
Tap Badges
Creative
Dave Batt
Education
Kieran and I both worked at Wellington’s favourite restaurant wholesalers, Moore Wilsons. During that time he was a manager in the market deli and I, a barista. I had little experience with beer at that time, but after expressing an interest in expanding my pallet, Kieran very kindly introduced me to a few of his favourites. I still remember being reprimanded for attempting to drink a stout straight from the bottle, rather than pouring it into the appropriate glass. And so began my education into wheat, barley, and hops.
O·Street
O·Street comes from the abbreviated ‘Owen Street’, where Kieran resided during those early years. One of the first pieces I did for Kieran were a series of tap badges labels. However these were not for your regular restaurant draughts, but a custom fit bar within his living room at Owen Street. This majestic space came complete with commercial hand-pull beer engines, imperial pint glasses, drip trays, coasters, bar stools, all set around a ten foot lacquered wood top. The only thing missing were the menus.
Concept Cans
After many year of collaboration, teaching, competition judging, Kieran has since become an established name within the New Zealand brewers community. Over the last six months, Kieran has transitioned back to South Star Brewing Company. To celebrate him going solo, I designed some can artwork around four of his signature brews.
Tap Badges
These are a few of the labels I produced for Kieran’s living room beer engines. All design work was bartered for in volumes of my favourite O·Street brew, the incomparable Merchant of the Devil.
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